November 18, 2020

  1. SIG Spotlight Week!
  2. HBCU SIG Update
  3. CRC Facebook Groups 
  4. Black Friday AmazonSmile
  5. Social Media call out 
  6. Membership Renewal
  7. College Fairs
  8. PCACAC Giving
  9. Join PCACAC's Team
  10. Calendar of Events
  11. Messages and e-List
  12. Connect With Us

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...created to share the hottest activities and trends in the world of college admissions! 


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Historically Black Colleges & Universities SIG Update

Last week we held our initial meet & greet where we were able to discuss the current status of HBCUs as well as goals that we would like to see accomplished as a group & organization. Our upcoming meetings will be focused on strategies to increase HBCU membership in PCACAC as well as spotlighting HBCUs that support students in our region. As always, we welcome all who would like to be apart of this initiative to provide support to our HBCUs and expose our students to the great opportunities on these campuses!                 If you are interested in getting involved or have any questions, please contact Michael Walden.

Counselor Resource Center:

To connect with inspiring and informative colleagues, you might want to check out some of these Facebook groups!
 ACCEPT: Admissions Community Cultivating Equity and Peace Today
College Admissions Counselors
College Admissions Recruiter Network
College Essay Forum for Counselors
Counselors for Reforming College Admission
Global College Admission Counsellors
HBCU College Admissions and School Counselors Connect
Wonder Moms in Admission
Wonder Women in Admissions

For additional resources, check out the Counselor Resource Center on the PCACAC website! You can also contact Kathleen Martin to add new content to this resource page.

 Support PCACAC on Black Friday!

AmazonSmile customers can support PCACAC in the Amazon shopping app on iOS and Android mobile phones! Simply follow these instructions to turn on AmazonSmile and start generating donations.

  1. Open the Amazon Shopping app on your device
  2. Go into the main menu of the Amazon Shopping app and tap into 'Settings'
  3. Tap 'AmazonSmile' and follow the on-screen instructions to complete the process

If you do not have the latest version of the Amazon Shopping app, update your app. Click here for instructions.

Callout for help with social media!

Do you find yourself checking your Instagram, Twitter or Facebook account daily? Do you enjoy posting and reading others' posts? If so, consider joining the PCACAC Communications Committee! They need support managing the PCACAC social media platforms and welcome anyone who might be interested. Please contact the Communications Committee chair Melissa Ward.

 Membership Renewal

We're looking forward to another year with our fabulous members!

The new membership cycle starts on October 1, 2020 and runs through September 30, 2021. Here are a few things you'll want to know about renewing:


Even if there are already members from your organization, all new members must complete the membership form at Multiple new members may join under one invoice. Enter the email address of the first new member under the New User section.

Questions? Contact Luis Portillo, Membership Chair, at [email protected], or reach out to our office at [email protected], (434) 989-7557.

 College Fairs

PCACAC's College Fair/College Nights committee is looking for more volunteers, specifically from the college side.  Please consider joining this very talented and hard-working group of professionals who directly impact the students of our region.  For more information, please contact Sanjay Mitchell, Chair of the CF/CN committee at [email protected].

Advertise your fair for free!

Click HERE to add your spring 2021 fair to the list for FREE! Updates are made available to members as fairs are submitted.

Get a jump on your planning and add these events to your calendar:  

Connect with our College Fair/College Night Chair, Sanjay Mitchell, at [email protected].

We simply can't do it without you!

PCACAC invites you to contribute to our new endowment fund - created to help counselors whose schools, districts or programs are underfunded and/or who need extra support.  With your support, we can provide additional professional development opportunities, programming, and materials for those counselors most in need.  PLEASE GIVE HERE

 PCACAC Messages & e-List

Want to see past messages sent via our Contact Center (separate from the e-List)?  Login at > go to the ‘My Profile’ Quick Link button > hover over My Profile > select the Messages drop-down.

Subscribe to our e-list and share your news with other members:  Login at > go to the ‘My Profile’ Quick Link button > select My Features > E-lists > toggle the OFF/ON button for Subscribe and Email Delivery. 

Connect With Us

Potomac & Chesapeake Association for College Admission Counseling (PCACAC)

PO Box 8308, Charlottesville, VA 22906 | 434-989-7557  | [email protected]