January 20, 2021

  1. College Admission in the News
  2. Leadership Education Webinar - Series Two
  3. 56th Annual Conference Update and Happy Hour
  4. Conference Survey
  5. PCACAC Leadership Nominations 
  6. Blackburn Award Nominations
  7. Counselor Resource Center
  8. AmazonSmile
  9. Membership Renewal
  10. College Fairs
  11. PCACAC Giving
  12. Join PCACAC's Team
  13. Calendar of Events
  14. Messages and e-List
  15. Connect With Us

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College Admission in the News...

College Board will no longer offer SAT subject tests and optional essay..

College Board's official statement
The New York Times article
CNN article

NPR's The Coronavirus Crisis Series 
'Losing A Generation': Fall College Enrollment Plummets For 1st-Year Students

Leadership Education Webinar - Series Two

FREE and designed for admission and counseling professionals with experience who are looking to advance in the profession, this webinar series focuses on what leadership in college admission counseling means and gives our members essential insights and knowledge to help them grow. 

Those who participate in five of the 2020-2021 webinars throughout the year and attend PCACAC’s virtual 56th Annual Conference will earn a PCACAC Leadership Certificate with recognition during the conference! Series One sessions are also accessible below.

Questions?  Contact Damian Garcia, [email protected]


Leadership Education Certificate 2020-2021


Tuesday, January 26, 2021
4:00 - 5:00 pm
Collaborating with Community Based Organizations (CBOs)

PCACAC Virtual Happy Hour and 56th Annual Conference Update

You are invited to join the Conference Planning Committee for the latest announcements about our 56th Annual Conference during a Virtual Happy Hour on Thursday, January 28, 2021, from 7-8 pm (ET).  We'll see you there! Stay tuned at and feel free to reach out to Conference Chair Rosemary Martin with any questions.

Join Zoom Meeting

Dial by your location
+1 929 205 6099 US (New York)
+1 301 715 8592 US (Washington D.C)

Meeting ID: 812 5652 4542
Passcode: 789218

Help Us Plan Our Conference!

As you know, educational sessions are a defining part of our conference each year. In advance of our call for session proposals, the Conference Planning Committee invites you to share the current issues and topics YOU would like to see discussed at the conference. While we were not able to have our normal round table at NACAC this past year, we hope to share ideas virtually.

If you have not already done so, please complete this brief survey by Tuesday, January 26th (just before our virtual Happy Hour) to help us with our planning and preparation. We look forward to reading your suggestions and feedback! If you have any questions, please feel free to contact us at [email protected]

Rosemary Martin, PCACAC Conference Planning Chair
James B. Massey, Jr., PCACAC President-Elect & Conference Sessions Chair

Call for Nominations!

Looking to get involved in PCACAC?  Do you love working with our colleagues from around the region?  Working on the PCACAC Board may be just for you.  At our Spring conference, we will be electing:

  • President-Elect
  • Vice President for Finance
  • At-large Delegate.  

We're looking for dedicated individuals who can bring a new perspective and a voice for our members. 

Complete the Candidate Application and Institutional Support Form

The official candidate nomination filing deadline is Friday, February 5, 2021Nominees will be notified regarding candidacy status by the end of February.

The election will be held from March 8 to April 18, 2021.  A final announcement will be made during the Membership Meeting on Monday, April 19, at PCACAC's 56th Annual Conference.  Newly elected officers will take office July 1, 2021. Thank you for your commitment to PCACAC and we look forward to receiving your nominations!

Click here for more information or contact Joel Lang, Past President and Nominations Chair for more information!

John A. "Jack" Blackburn Award

The PCACAC Past Presidents Committee invites you to SUBMIT YOUR NOMINATION for a candidate deserving of the John A. "Jack" Blackburn Award for Ethics in College Admission.  This award will be presented during PCACAC's 56th Annual Conference in Virginia Beach on April 18-21, 2021. Nominations are open now and close on February 12, 2021.  Applications will be reviewed by the Past Presidents Committee and selections will be made by March 1 2021.

The Blackburn Award was established by the Potomac and Chesapeake Association for College Admission Counseling (PCACAC) in 2010 to honor the late Jack Blackburn, long-time Dean of Admission at the University of Virginia. Throughout his career, Jack served as an admirable role model promoting the highest ethical standards, integrity in our profession and equity in access to higher education. This award recognizes a member of our profession who exemplifies the qualities that made Jack Blackburn revered by his peers.

Criteria used for selection are:

  • Commitment to the high ethical standards of college admission through sustained active involvement in the profession;

  • Dedication to promoting equal access to higher education for all students.

Mike Carter               
Past Presidents Committee Chair

Counselor Resource Center:

While there are many great free resources, Ethan Sawyer “The College Essay Guy” has an extensive collection of fabulous resources including:

-       Essay Workshop in a Box
-       Guide to UC Personal Insight Questions
-       Free College Application Tools that Students and Counselors Should Know About
-       College Essay Brainstorming Exercises and How to Use Them
-       How to Write Your Common App Activities List
-       A Brief Guide to using the Common App Additional Information Section
-       Demonstrated Interest: A Brief and Practical How-To Guide
-       Guide to Brainstorming
-       How to Develop a College List
-       How to Write a “Why Us” Essay
-       How to Find and Research Great Colleges
-       Amazing 1-minute Ideas to Take Your College Counseling to the Next Level
-       15 Ways to Advocate for Undocumented Youth

Check out Ethan’s compilation of resources at

For additional resources, check out the Counselor Resource Center on the PCACAC website! You can also contact Kathleen Martin to add new content to this resource page.

 Giving made easy...AmazonSmile

  1. Open the Amazon Shopping app on your device
  2. Go into the main menu of the Amazon Shopping app and tap into 'Settings'
  3. Tap 'AmazonSmile' and follow the on-screen instructions to complete the process

If you do not have the latest version of the Amazon Shopping app, update your app. Click here for instructions.

  College Fairs

PCACAC's College Fair/College Nights committee is looking for more volunteers, specifically from the college side.  Please consider joining this very talented and hard-working group of professionals who directly impact the students of our region.  For more information, please contact Sanjay Mitchell, Chair of the CF/CN committee at [email protected].

Advertise your fair for free!

Click HERE to add your spring 2021 fair to the list for FREE! Updates are made available to members as fairs are submitted.

Get a jump on your planning and add these events to your calendar:  

Connect with our College Fair/College Night Chair, Sanjay Mitchell, at [email protected].

We simply can't do it without you!

PCACAC invites you to contribute to our new endowment fund - created to help counselors whose schools, districts or programs are underfunded and/or who need extra support.  With your support, we can provide additional professional development opportunities, programming, and materials for those counselors most in need.  PLEASE GIVE HERE

 PCACAC Messages & e-List

Want to see past messages sent via our Contact Center (separate from the e-List)?  Login at > go to the ‘My Profile’ Quick Link button > hover over My Profile > select the Messages drop-down.

Subscribe to our e-list and share your news with other members:  Login at > go to the ‘My Profile’ Quick Link button > select My Features > E-lists > toggle the OFF/ON button for Subscribe and Email Delivery. 

Connect With Us

Potomac & Chesapeake Association for College Admission Counseling (PCACAC)

PO Box 8308, Charlottesville, VA 22906 | 434-989-7557  | [email protected]