2019 Summer Institute

Hosted by Shepherd University Admissions Office
301 N. King Street
Shepherdstown, WV 25443


Chair: Kate Perry, William and Mary (VA)
PD Chair:  Alice Robertson, Chantilly High School (VA)
College Tours:  Kevin Zimmerman, Roanoke College (VA)

PCACAC office:
Rhonda Douthit, Executive Assistant & Site Director
[email protected] | 434-989-7557

Using a personalized setting, this event is uniquely designed to provide training, networking opportunities and leadership development for new and mid-level college admission and counseling professionals who assist students in the transition from high school to college. The two-day institute offers a lineup of sessions that promise to motivate and educate professionals on both sides of the desk. Your participation furthers our mission to support and advance college admission professionals like yourself as you guide your institution, students, and families in an ethical manner.

Follow up the Institute with a tour of Shenandoah University on July 16, then on to Mount St. Mary's University and Hood College on July 17. 


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Session Lineup

General Session 1 - Taking Things from Good to Great

A1 - Lean, Green, and Ready for the Unseen: Welcome to Admission!

A2 - Five key things you need to know:  Preparing families for college admissions on the high school side! 

A3 - Underrepresented Groups: Let's get it together!

A4 - Oh the Places You'll Go

B1 - Finding True North: Navigating our Ethical Responsibilities

B2 - So you want to be viewed as a professional?

B3 - The Visitor Experience - Creating the Best 1st Impression

B4 - Valued Insights: The Role of Recommendations

C1 - Financial Aid Essentials | Glossary of Terms and Definitions

C2 - Beyond Grammar and Spell Check:  The College Essay as the Student's Voice

C3 - The Art and Science of Territory Management

C4 - How to be the Most Important Person in Your Office (Social Media Professionals in Admission)

D1 - Data Driven Recruitment 

D2 - Get In The Game: Best Practices for Guiding Student Athletes

D3 - How Do You Read an Application? 

D4 - Role Call: Counselor, Advisor, Supervisor, Mentor, Friend - Working with Students as Admission Professionals

General Session 2 - Knowing What We Know Now: Identifying Trends and Solving Problems


Check in at the Potomac Place Dormitory Lobby
170 W. Campus Drive, 1st Floor
Shepherdstown, WV 25443


Session Evaluations

Overall Evaluation of SI


The National Association for College Admission Counseling (NACAC) has joined hands with PCACAC to provide grant money in support of school counselors or admission professionals who work with students in public school systems or public charter schools. Grant recipients will receive free Summer Institute registration and a PCACAC membership through September 30, 2020. Congratulations to this year's recipients:

  • Shannon Bryant, Petersburg City Public Schools (VA)
  • Stephanie Campbell, Loch Raven High School (MD)
  • Carla Hunter, Washington High School (WV)
  • Shamelle Ingram, Prince George's County Public Schools (MD)


Registration closed June 28.

2019 fees:



Sunday night, LODGING ONLY
(early arrival and check-in option)



Summer Institute Registration
(excludes Wednesday college tours)



College Tours: Tuesday night lodging & Wednesday light breakfast for college tours




Sport your PCACAC gear at the conference or throughout the year! To order with an embroidered PCACAC anchor logo visit our LANDS' END SITE.