The mission of PCACAC is to support and advance college admission professionals as they guide their institutions, students, and families in an ethical manner.

To accomplish this mission, PCACAC:

  • advocates for the rights of students in the college admission process;
  • develops, promotes and monitors the standards of professional behavior as set forth in the  Statement of Principles of Good Practice: NACAC’s Code of Ethics and Professional Practices;
  • encourages the increased participation of underrepresented and underserved populations in postsecondary education and in the profession;
  • furthers the professional development of all school and college admission counselors.