56th Annual Conference

Join us in a virtual setting on April 18-20, 2021!

Chair:  Rosemary Martin, St. John's College High School (DC)
Sessions:  James B. Massey, Jr., Univ. of Maryland, College Park (MD)
PCACAC Office:  Rhonda Douthit, Executive Assistant and Site Director


This year's conference is hosted by Revolution Prep!


PCACAC knows how tight budgets are for many this year. We know, too, that staying connected and networking with colleagues is paramount! Allow us to treat you to a professional event at discounted rates.



  • $35 - members
  • $50 - nonmembers
  • $75 - bundled rate (membership and conference)
  • $150 - register exactly 5 people (members or nonmembers)
  • $300 - register exactly 10 people (members or non members)

Registrants will receive Zoom links for all sessions shortly before the conference. 

Refund policy:  Registration fees are non-refundable, but we'll do our best to consider each and every circumstance. Send requests to [email protected].


If the global pandemic has taught us anything this past year, it's that staying connected is paramount. And, as much as we had hoped we would spend time with you face-to-face in Virginia Beach this April, we are just as excited to see you in a virtual setting for our 56th Annual Conference!  In 2020, close to 500 people attended our virtual conference and we believe 2021 will be equally successful!

Conference faculty come from a variety of professional settings and have a desire to share their knowledge, experience, enthusiasm, and love of the profession to those who are just beginning or seeking to advance their careers.  These faculty serve the PCACAC community as part of a dedicated team of seasoned college admission professionals.

DOWNLOAD THE SCHEDULE AT-A-GLANCE - Stay tuned here for a more detailed schedule via the Socio web and mobile apps!




Our sessions are based on the following themes that are developed from the feedback we received from YOU, our valued community! Conference faculty come from a variety of professional settings and have a desire to share their knowledge, experience, enthusiasm, and love of the profession to those who are just beginning or seeking to advance their careers. These faculty serve the PCACAC community as part of a dedicated team of seasoned college admission professionals. More information about faculty will be posted soon.

Please complete a SESSION SURVEY after each session.


6:30pm - Awards Banquet and Gala


Keynote Speaker

On Monday, April 19 at 9:00 am, join us for a welcome message, followed by the Keynote presentation from Dr. Shaunna Payne Gold from Gold Enterprises, LLC, at 9:15am - a conversation about Civility and Collaboration in the Work of Access and Equity. 

Dr. Gold is an educator, higher education administrator, ordained minister, and highly sought-after consultant in the equity and inclusion marketplace. Dr. Gold currently serves as the Assistant Provost for Diversity & Inclusion at Towson University near Baltimore, MD. Her primary goal is to support the Division of Academic Affairs by attracting, advancing, and retaining diverse staff, faculty, and librarians. Working in tandem with the Office of Inclusion and Institutional Equity and the Office of Human Resources, Dr. Gold is responsible for compliance and analytics, hiring, onboarding, funds development, faculty retention and cultural competency programming for faculty and librarians. Within the role, Dr. Gold serves as a Train-the-Trainer for difficult dialogues using the University of Michigan's racial reconciliation model. 

Dr. Gold has been integral to the inaugural Steering Committee and a Faculty Affiliate for the Maryland Equity and Inclusion Leadership Program, a first-of-its-kind, statewide collaborative leadership program sponsored by the Maryland Commission on Civil Rights and University of Baltimore's Schaefer Center for Public Policy. Additionally, Dr. Gold has lectured on de-biasing organizations at the Maryland Municipal League where statewide mayors gather each year.

Dr. Gold is an award-winning administrator, entrepreneur, and facilitator. She has recent honors as a Baltimore Business Journal Leader in Diversity (2020), a team lead for Towson University’s Truth and Racial Healing Institute (2020), as well as a team lead for Towson University as the recipients of the Insight Into Diversity Higher Education Excellence in Diversity Award for 2020.

Dr. Gold holds a Bachelor of Business Administration from James Madison University, a Master of Divinity from Eastern Mennonite University, and a Doctor of Education from The George Washington University. She has two amazing sons, Trai (9) and Kendrick (6). In her (lack of) spare time, she is an Ironman 70.3 triathlete, an endurance swimmer, and a marathon runner.

12pm - Membership Meeting

2pm - A Sessions:  ACCESS AND EQUITY

  • A1 - Uncharted Waters:  Strategies for Counseling Students While Navigating the Pandemic 

  • A2 - Standardized Testing and the Pandemic 

  • A3 - Targeted Recruitment: Reaching In Before Reaching Out

4pm - B Sessions:  ENGAGEMENT

  • B1 - Virtual Recruitment and Engagement:  The Zoom Room

  • B2 - Supporting Our Students:  Covid 19 and Student Mental Health 

  • B3 - When Work and Life Blends - Protecting Your Own Energy (Self Care, Supporting Each Other and the Path Forward)

NEW! 6pm - Charcuterie Board Building 101

Join Naviance by PowerSchool for a complimentary hour of Charcuterie Board Building 101. This interactive, virtual class will provide an opportunity to network with your PCACAC peers while learning how to put together the right charcuterie for the right occasion. By the end of the class, you will have put together a top-notch cheeseboard, perfect for your family or your end-of-day glass of wine.

Register HERE for free!

7pm - Anchor Lounges - OPEN TO ALL!

Come one, come all for our Special Interest Group (SIG) Anchor Lounges, as an extension of the PCACAC 56th Annual Conference. We will Lounge & Learn... and maybe have a little fun too! The evening will include an opportunity to get to know our SIGs, targeted discussions, as well as time for networking and some fun (& maybe a bit competitive) activities. There will be prizes and learning and laughter. Not a PCACAC member? NO PROBLEM! This is an open event.

Join at this link:  https://revolutionprep.zoom.us/j/99040416241


9am - Learning About Our CBOs:  A Networking Opportunity


  • C1 - What Works, What Doesn’t:  A Real Conversation Between High Counselors & Admission Officers

  • C2 - CTFI:  COVID-19 Effects on Testing, Ethics, Engagement and Enrollment Management - Please complete this survey: https://forms.gle/ocPL8EHicb4zVcD86

  • C3 - Roundtable Conversation on Test-Optional  

11am - Closing Session:  Getting Back to Normal or Planning for A New Reality


PCACAC strives to help colleagues whose schools, districts, programs or institutions are underfunded and would benefit from extra support from our association.  Please see different ways that you too can sponsor a colleague's participation in PCACAC via the registration form:

  • $45 will sponsor a full membership for a new member for the upcoming year  
  • $50 will sponsor one conference registration for a colleague
  • $75 will sponsor one conference registration and membership for a colleague
  • Select Your Own Amount!  

Any gift helps PCACAC continue to honor our commitment to creating opportunities to grow leaders in our region.  

You may also submit your contribution through our Giving form at www.pcacac.org/giving. PCACAC is a 501(c)(3) Federal Tax Exempt nonprofit organization and your donation is tax deductible. 

Thank you in advance for your generosity! PCACAC is a 501(c)(3) Federal Tax Exempt nonprofit organization and your donation is tax deductible. 


Our sincere gratitude goes out to our generous Partners, and our host, Revolution Prep

Connect with our partners:

 CBS features Streamline Tutors and their scholarships for 12 Baltimore City students:

Remembering our Virtual 55th Annual Conference

Wednesday, May 6, 2020

Chair:  Rosemary Martin, St.John's College High School (DC)
PCACAC Office:  Rhonda Douthit, Executive Assistant & Site Director, [email protected], 434-989-7557

We're excited to announce that almost 500 people joined us for our virtual conference!  During an extraordinary time like this, our community continues to persevere and we know more than ever how important it is to stay connected. 

A huge "Thank you!" to our partner and host, Revolution Prep, for supporting a successful virtual experience!


Our gratitude and appreciate for the hard working volunteers that made this year's conference possible: 


Members may login to access video recordings and session documents at www.pcacac.org/2020-conference.

Conference At-a-Glance

Membership Meeting - Joel Lang, President (video recording available upon request)


A huge "Thank you!" to our partners for their support during this extraordinary time!

Click on each logo to learn more:





DR. MICHAEL CARTERSt. Stephens & St. Agnes School - In honor of PCACAC President Joel Lang

EMILY HELMSBridgewater College

EVELYN BOYD WHITERetired, Thomas Dale High School - In honor of Past President Robyn Lady


Sport your PCACAC gear throughout the year! To order with an embroidered PCACAC anchor logo visit our LANDS' END SITE.


You can now view and order pictures from past PCACAC events through Cristie and Co. Visit cristieandco.photoreflect.com > Search for "PCACAC" under Find Your Photos (no date needed) > Select an album and use the following passwords to access each:

  • 2019 Summer Institute (PCACAC SI 2019) - Password: Shepherd
  • 2019 Conference (PCACAC 2019) - Password: College Park
  • 2018 Summer Institute (PCACAC SI 2018) - Password: Richmond
  • 2018 Conference (PCACAC 2018) - Password: Dover
  • 2017 Conference (PCACAC 2017) - Password: Kingsmill

To receive a member discount and pricing, write down the number below each picture you want (i.e., IMG_1234) and contact Cristie at 540-839-5311, cristieandco@aol.com.


Members can login at www.pcacac.org to access hidden menus under "Professional Development".  There you can view our program schedules, session materials,  information on faculty, sponsors, keynote speakers, and grants/scholarships offered.